Diagnosis Scopes & Pricing
All engagements begin with independent diagnosis. Execution is optional and secondary.
Paid Media System Diagnosis
I determine whether paid media performance survives contact with revenue, sales behavior, attribution reality, and economic constraints.
Diagnostic Scopes
within a single platform (Google or Meta)
distort reported performance (Google + Meta + GA4)
whether advertising performance survives downstream reality
You're buying depth of truth, not platform count.
What You Receive
A written evaluation with waste quantified in dollars. A video walkthrough at executive level, not platform tutorial. A "Do / Stop / Fix First" list ranked by business impact. And a conservative recovery range based on evidence, not hype.
Who commissions this work
Operators who suspect something's wrong but can't prove it. Founders exposed to payroll when ads underperform. COOs and VPs of Marketing who need performance data that survives board review. CFOs before budget reallocation decisions. The pressure is always the same: are we getting business outcomes or just dashboard activity?
If the diagnosis does not identify at least its fee in actionable inefficiency, the engagement is refunded in full.
Post-Diagnosis Execution Support (Optional)
Execution support is only available after diagnosis and only when structural corrections are required. This is not an agency relationship. It is implementation of what the diagnosis exposed.
Pricing
Who commissions this work
Teams who know what's wrong and need execution without agency conflicts. Multi-location operators who can't afford attribution errors. The question after diagnosis: fix internally, fire the agency, or bring in independent execution?
Post-Diagnosis Capability Transfer
Designed for organizations that need internal ownership after inefficiencies are identified. The goal is to build your capability, not create dependency.
In-Housing Transition
Complete knowledge transfer, process documentation, and team training
Team Training
Hands-on workshop covering platform fundamentals and operational discipline
Ongoing Advisory
Strategic guidance for in-house teams (used sparingly)
Who commissions this work
Leaders who want to own the capability, not rent it. The question: do we control this or stay dependent? In-housing isn't always appropriate. When it is, we build the capability and step back.
My objective is to build your internal capability, even when that reduces or eliminates the need for ongoing support.
Capability transfer is designed to preserve control, ownership, and decision integrity. No vendor lock-in. No manufactured dependency.