Frequently Asked Questions

An independent evaluation of your Google Ads, Meta Ads, and attribution systems. I determine where money is being wasted, where attribution is broken, and whether reported performance matches actual revenue.

Flat-fee pricing. I have no incentive to recommend increased spend. When an audit comes bundled with a management pitch, the analysis and the sales process blur together. This stays separate. Money-back guarantee: if I don't find at least the diagnosis fee in inefficiency, full refund.

Founders of multi-location service businesses. COOs and VPs of Marketing at PE-backed companies. CFOs before board review or budget reallocation. Operators who need numbers that survive scrutiny from investors, partners, or leadership.

Read-only access to Google Ads, Meta Business Manager, and GA4. Viewer access to call tracking and CRM systems where relevant to scope. I do not make changes to any account during diagnosis. Access is revoked after delivery if you prefer.

They will not learn from me. NDAs are standard. I do not contact your agency, your vendors, or any third party without explicit permission. Many clients commission a diagnosis specifically because they suspect underperformance and need independent verification before acting.

Yes, when appropriate. Some clients share diagnosis findings with their agency and I provide a brief to support remediation. Others prefer to keep findings confidential and act independently. Both models work. I follow your direction.

A written evaluation with waste quantified in dollars. A video walkthrough at executive level. A 'Do / Stop / Fix First' list ranked by business impact. A conservative recovery range. Actionable whether you hire me or implement changes yourself. Full details on the Services page.

Campaign System Diagnosis (single platform): $1,250. Cross-Channel System Diagnosis (Google + Meta + GA4): $2,500 to $3,500. Revenue System Diagnosis (full funnel, CRM, offline conversions): $5,000 to $7,500. All pricing is flat. No percentage of spend. Full scope details on the Services page.

3 to 5 business days for single-platform. 5 to 7 business days for cross-channel. 10 to 14 days for Revenue System Diagnosis with complex tracking. Written evaluation, video walkthrough, and action plan delivered together.

Yes. The diagnosis is standalone. Many clients use it to correct issues internally or hold existing providers accountable. Some clients stop after the diagnosis. That is an appropriate outcome.

Only when execution is required after diagnosis and structural corrections cannot be made internally. The primary role is independent verification. Execution support is available post-diagnosis only.

Percentage-based pricing means revenue grows with spend. Not efficiency. Flat fees align my incentives with outcomes. I get paid the same whether you spend $10,000 or $1,000,000 monthly.

Yes, when operationally appropriate. In-housing transition, team training, and advisory engagements are available post-diagnosis. The objective is to build internal capability, not create dependency.

25+ years across business operations, sales leadership, and digital marketing. I have managed campaigns at spend levels from $10K to over $1M monthly across automotive, manufacturing, commercial services, and technology. I have founded and operated businesses where advertising spend was directly tied to payroll. I evaluate advertising from the perspective of someone who has been accountable for the outcomes, not just the metrics.

Absolute requirement. No public reviews. No testimonials. NDAs standard. Discretion-first engagements are common where strategy exposure creates competitive risk.

Google Ads (Search, Display, Shopping, Performance Max), Meta Ads, GA4, call tracking, CRM integrations, offline conversion tracking. LinkedIn Ads and Microsoft Ads on request.

Las Vegas, Nevada. All engagements conducted remotely.

Submit a diagnosis request through the contact form. Short intake call to confirm scope and access requirements. Most diagnoses begin within 48 hours of receiving account access.