Frequently Asked Questions

An independent evaluation of your paid advertising accounts, analytics, call tracking, and CRM evidence. I determine where spend is wasted, where tracking is broken, and where reported performance does not match actual business results. The output is a written verdict with waste quantified in dollars, an executive video walkthrough, a Waste Ledger, and a prioritized Do / Stop / Fix First action list.

Read-only access to Google Ads, Meta Business Manager, and GA4. Viewer access to call tracking and CRM systems where relevant to the scope of the engagement. I do not need admin access or the ability to make changes. Access requirements are confirmed during the intake call.

Yes. All account access is read-only unless otherwise agreed in writing. I do not make changes to any account during the verdict. Access can be revoked after delivery if you prefer.

Yes. NDAs are standard. Engagements can be covered by NDA before account review begins. Confidentiality is a requirement, not a courtesy. No public reviews. No testimonials. Your business intelligence stays private.

Agency audits are sales tools. The analysis and the pitch are the same document. When an agency audits your account, they are evaluating it through the lens of what they would manage and what they would charge. I have no incentive to recommend increased spend, no management contract to sell, and no platform relationship that benefits from your budget. I am paid a flat fee to deliver a verdict. That is the only incentive I have.

Flat-fee pricing. No incentive to recommend increased spend. No management pitch bundled with the analysis. Money-back guarantee: if I do not find at least the verdict fee in inefficiency, full refund. The analysis and the sales process are entirely separate.

The verdict is documented with evidence: screenshots, data exports, platform data, and CRM comparisons where applicable. If an agency disputes a finding, the evidence is in the document. I do not engage in disputes on your behalf, but I will clarify findings if needed. The verdict is designed to be defensible without me in the room.

You receive a written verdict, executive video walkthrough, Waste Ledger, and Do / Stop / Fix First action list. What you do with it is your decision. Many clients use it to correct issues internally, hold their agency accountable, or make a budget reallocation decision. Some clients stop after the verdict. That is an appropriate outcome. Post-verdict execution support is available if structural corrections require it, but it is not required.

Yes. The verdict is structured for that purpose. The executive video walkthrough is designed to be shared with decision-makers who were not involved in the engagement. The written document is formatted for board review, agency remediation briefings, or internal budget discussions. You do not need me in the room.

Founders of multi-location service businesses. COOs and VPs of Marketing at PE-backed companies. CFOs before board review or budget reallocation. Operators who need numbers that survive scrutiny from investors, partners, or leadership. The common thread: paid media decisions must be defended to someone, and the current data does not hold up.

A written evaluation with waste quantified in dollars. An executive video walkthrough where I walk through findings, explain business impact, and state what I would do. A Waste Ledger documenting where spend is going by default rather than by evidence. A Do / Stop / Fix First list ranked by business impact. A conservative recovery range. Actionable whether you hire me or implement changes yourself.

Single-platform Paid Media Verdict: $1,250. Cross-channel Paid Media Verdict (Google + Meta + GA4): $2,500 to $3,500. Revenue System Verdict (full funnel, CRM, offline conversions): $5,000 to $7,500. All pricing is flat. No percentage of spend. Full scope details on the Services page.

Single-platform verdicts typically take 3 to 5 business days. Cross-channel verdicts typically take 5 to 7 business days. Revenue-system reviews typically take 10 to 14 business days. Written evaluation, video walkthrough, and action plan are delivered together.

Yes. The verdict is standalone. Many clients use it to correct issues internally or hold existing providers accountable. Some clients stop after the verdict. That is an appropriate outcome.

Only when execution is required after a verdict and structural corrections cannot be made internally. The primary role is independent verification. Execution support is available post-verdict only.

Percentage-based pricing means revenue grows with spend, not efficiency. Flat fees align my incentives with outcomes. I get paid the same whether you spend $10,000 or $1,000,000 monthly.

Yes, when operationally appropriate. In-housing transition, team training, and advisory engagements are available post-verdict. The objective is to build internal capability, not create dependency.

25+ years across business operations, revenue leadership, sales systems, CRM integration, and digital marketing. Campaigns managed at spend levels from $10K to over $1M monthly across automotive, manufacturing, commercial services, and technology. I have founded and operated businesses where advertising spend was directly tied to payroll. I evaluate advertising from the perspective of someone who has been accountable for the outcomes, not just the metrics.

Absolute requirement. No public reviews. No testimonials. NDAs standard. Discretion-first engagements are common where strategy exposure creates competitive risk.

Google Ads (Search, Display, Shopping, Performance Max), Meta Ads, GA4, call tracking, CRM integrations, offline conversion tracking. LinkedIn Ads and Microsoft Ads on request.

Las Vegas, Nevada. All engagements conducted remotely.

Submit a verdict request through the contact form. Short intake call to confirm scope and access requirements. Most verdicts begin within 48 hours of receiving account access.