Independent paid media auditor
Your ad reports say you're winning. But did you?
I audit paid media for companies spending $10,000 or more a month. I compare what the platforms claim against analytics, call tracking, CRM records, booked actions, and revenue. Then I tell you, in dollars, what's working, what's waste, and what to cut first.
No account access required to ask. Read-only access only if the work proceeds. No retainer.
Flat fee. No percentage of ad spend. If the verdict does not identify at least its own fee in documented, potentially recoverable waste, the fee is refunded.
Potentially recoverable waste means documented inefficiency in tracking, campaign structure, bidding, targeting, or spend. Actual recovery depends on what you change after the verdict.
Sound familiar?
- The dashboard shows conversions climbing. Sales says the leads aren't worth touching.
- Platform ROAS looks fine. Downstream revenue tells a different story.
- Calls and form fills come in. Few become jobs, cases, or closed customers.
- A renewal, budget cut, or board review is coming, and the numbers need to survive a hard look.
A verdict tells you which of these the evidence supports and what it's costing you.
What a verdict is
An independent audit of your paid advertising. Nothing else. Not campaign management. Not a platform tutorial. Not the first chapter of a retainer pitch.
I compare ad-platform claims against analytics, call tracking, CRM, booked actions, and revenue records in scope. The job is to find where tracking counts the wrong events, where reported performance falls apart downstream, and where spend continues out of habit instead of evidence.
Every verdict answers five questions:
- Is the tracking telling the truth?
- Does the platform's reported credit hold up downstream?
- Where is spend running on habit instead of evidence?
- Does the traffic match what you actually sell?
- Are the leads helping sales or slowing it down?
The platform reports one number. Your revenue reports another. The verdict investigates the gap.
Real anonymized finding
One reviewed account spent $45,000 a month while counting page loads as conversions. Not booked actions. Page loads. The verdict identified $14,200 a month in potentially recoverable waste.
Results are account-specific. This is an anonymized finding from one reviewed account and does not guarantee the same issue, waste amount, or recovery will appear in another.
Who this is for
- You spend $10,000 or more a month and need numbers a CFO, board, or partner can defend.
- You've been burned by a free audit that turned into a sales deck. You want the findings without the pitch.
- A renewal, budget cut, or board review is coming. You want to verify before you renew, cut, or replace.
- You're paying for activity, junk leads, or reported performance that doesn't hold up downstream, and you want it documented.
Who this is not for
- You want someone to run the campaigns. This is a verdict, not management.
- You want a free audit. This is paid, and it's built that way on purpose.
- You spend under $10,000 a month. There isn't enough data, or enough money at stake, to justify forensic work.
- You want to be told it's fine. The work is scrutiny first.
What happens after you submit
- You describe what's not adding up. No account access required to ask.
- I confirm fit, spend level, and scope. If it's not a fit, I tell you.
- We set the flat fee. NDA and read-only access are handled before any review begins.
- You receive a written verdict: findings, dollars classified as potentially recoverable, and a do / stop / fix first list.
Flat fee. No percentage of ad spend.
Verdicts start at $1,250, set before any work begins. No media commission. No retainer. No percentage of your spend ends up in my pocket. That changes what I'm willing to tell you.
If the verdict does not identify at least its own fee in documented, potentially recoverable waste, the fee is refunded.
I've run the operator side: paid media, sales funnels, revenue systems, and the payroll that depended on all three. I've lived with the consequences when reported performance didn't match the bank account. That's the lens every verdict gets.
You already suspect the numbers don't add up. Get the verdict.
Tell me what's not adding up. I'll tell you whether a verdict is worth doing. If it isn't, I'll say so.
Request a verdictNo account access required to ask. Read-only access only if the work proceeds. No retainer.