Your Lead Gen Is Training Google to Find Worse Leads. Here's How It Happens.
A diagnostic framework for identifying whether automated bidding is optimizing for revenue-producing leads or algorithmic noise.
Kay Inoue 15 min read
FIELD NOTES
What I find inside ad accounts, what it means for revenue, and what operators should do about it.
How to Audit Paid Media Like a CFO, Not a Marketer
A forensic framework for verifying whether paid media spend produces actual profit or just platform-reported performance metrics.
Kay Inoue 12 min read
Five Patterns That Surface in Every Account I Diagnose
Even well-managed paid media accounts accumulate inefficiencies over time. Here are five symptoms that suggest it's time for an independent evaluation.
Kay Inoue 5 min read
How Your Agency's Pricing Model Shapes What They Recommend
Understanding how different pricing structures create different incentives in paid media management. Not about ethics. Just about math.
Kay Inoue 5 min read
The Waste Profile of a 'Well-Managed' Ad Account
A Las Vegas case study showing how even well-managed accounts accumulate inefficiencies over time. Real numbers, real opportunities.
Kay Inoue 6 min read