About
I have been accountable for revenue, payroll, and outcomes.
Not just performance metrics.
I've built and operated businesses across automotive, manufacturing, and commercial services. Founded companies. Negotiated distribution deals. Led revenue teams. Sat inside operations, inventory, fulfillment, and finance. Hit quarterly targets. Missed quarterly targets. Watched the gap between reported performance and actual revenue.
I've also watched months of payroll evaporate because a "successful" campaign drove leads that couldn't close. That experience shapes how I evaluate advertising. I don't assess performance through platform reports. I assess whether spend translated into revenue.
I recognize waste because I've seen it destroy real operations. I distinguish between marketing theater and discipline because I've been accountable for both.
What I Do
I diagnose paid media as a business system with downstream consequences. I don't stop at the dashboard metrics you are shown. I evaluate whether advertising made the business materially better.
This work is forensic. I examine:
- Account structure and whether it supports operational control or conceals waste
- Incentive misalignment between platforms, agencies, and business outcomes
- Offer and funnel integrity (whether traffic matches what is actually being sold)
- Lead quality and what sales teams actually receive
- Capital allocation decisions and where spending persists by default rather than evidence
If something worked, I explain why. If it failed, I identify where and how. I don't protect prior decisions.
Why I Am Independent
I do not sell media.
I do not earn based on spend.
I do not benefit from continued complexity.
My role exists precisely where incentives break down.
Agencies are compensated when spend increases. Platforms optimize for their own revenue. Freelancers need recurring engagements to survive. Each model creates predictable distortions.
I'm paid a flat fee to determine what actually happened. My only incentive is accuracy.
Discretion
Confidentiality isn't a courtesy. It's a requirement.
No public reviews. No testimonials. NDAs are standard. Your business intelligence stays private.
What This Isn't
I'm not a growth agency.
I'm not a creative studio.
I don't provide brand strategy or manage social media.
I diagnose paid media systems and deliver verdicts on performance.
If you want validation of existing decisions, this won't be a fit.
If you want clarity (including uncomfortable clarity) this is designed for that.