Fit
This work is designed for operators, not optimists.
At a Glance
- Role
- Independent paid media diagnostician
- Pricing Model
- Flat fee (no percentage of ad spend)
- Minimum Spend Threshold
- $10,000+ monthly paid media spend
- Scope
- Forensic diagnosis of paid advertising systems, incentive alignment, and business outcomes
- Confidentiality
- NDAs standard. No public reviews or testimonials. Complete discretion.
Strong Fit
You are a strong fit if:
- Paid media decisions must be defended to leadership, partners, or investors
- Lead quality is disputed internally
- Sales performance and marketing reports do not align
- Budget reallocation decisions carry real financial risk
- You report to a board, CFO, or PE partners who expect defensible performance data
- You are personally exposed to board scrutiny, pipeline quality disputes, and budget reallocation decisions
You don't need encouragement. You need accuracy.
Not a Fit
This is not a growth service. This is not creative testing. This is not performance theater.
This work is not a fit if:
- You want validation for existing decisions
- You're shopping for a cheaper agency alternative
- You want tactics without scrutiny
- You believe dashboards tell the full story
- You're unwilling to confront uncomfortable findings
- You need someone to protect prior choices
If clarity feels threatening, we're both wasting our time.
What I Expect
This work requires:
- Access to real data (not just the flattering parts)
- Willingness to examine downstream effects beyond the ad account
- Openness to correction
I don't require agreement. I require honesty.
Minimum Thresholds
Typical minimums:
- Meaningful monthly ad spend (five figures minimum)
- Active sales or conversion systems to evaluate
- Willingness to act on findings
If you're early-stage or still experimenting, this is likely premature.
The Tradeoff
You get: independent judgment, clear findings, no narrative protection.
You give up: comfort, validation of prior decisions, optimism without evidence.
The tradeoff is the point.
Next Steps
Not a fit? Also a good outcome.